What Drive the Generation Y Employees to Perform their Best?
Generation Y range are from those born between 1977 and 1994 and one of the largest cohorts since the Baby Boomers.
Money's not enough to keep Generation Y motivated, productive, and in the same job for long. Money on its own is rarely enough to keep employees on board and engaged and that’s especially true of younger talent, which is likely to come from Generation Y.
Having grown up amid of home computing and Internet revolutions, Generation Y brings new ways of thinking and working into the workplace. Generation Y are hard driven, technology savvy, ambitious, and well aware of the social context of their life and their work. They want money but they also value the communal and social aspects of their lives.
Digital communicators by default, they think entrepreneurially and demand immediacy in all aspects of their life. They are instinctive multi-taskers but they can also be more high maintenance than many employers are used to, expecting greater autonomy and freedom to innovate in their work, but also plenty of support when it comes to performance feedback and mentoring.
5 Key ways to drive Generation Y Employees :
1. Obsessed constructive feedback from employers
2. Works best as a Team
3. Give them flexibility and expect high-maintenance workplace preferences
4. Reward them intelligently
5. Encourage career planning and growth (entrepreneurialism)
Generation Y don't expect or even desire lifetime employment at any one place. They do value knowing that as they move ahead, you will be there for them. The more they feel that you are a true partner in their career, the more likely they are to stay and fully contribute to your start-up.